It’s been said that “a picture is worth a thousand words“. In the world of graphic design, this saying is not an exaggeration. A quick look at the logos of any Fortune 500 company will confirm it. Logos are more than just a company’s identifying mark – they also serve as their identity and often dictate the tone of their communications and marketing campaigns.
The way you design your logo, or your brand’s website ui design can have a big impact on how people perceive your brand. If you’re looking for some advice on what makes design great, here are some things to consider:
This article gives graphic designers advice on how to design a logo, as well as tips for designing a website.
Start with a plan. Not sure what to do? Think about the purpose of your graphic, who it’s for and what you want them to get from it.
Develop a strategy on how you can communicate your message in an engaging way. This will not only help you to produce a better graphic, but it will also save you time and money in the long run.
Don’t use color alone to convey an emotion or idea. For example, red may signify anger, while blue may signify sadness. The more colors that are used in a design, the less likely they are connected to one specific emotion or idea; this can make it difficult for your audience to understand the message that you’re trying to convey
Designing is not the same as drawing. Graphic design is more than just an art, it is a science. It needs to satisfy the eye and the mind of the viewer at the same time.
Don’t overcrowd your space: too many lines, shapes, or colors will make it hard for viewers to make sense of everything in one glance; they’ll be less likely to spend time looking at your design.